From the Trail to the Soul

Eternal Peak exists for those who crave both adventure and depth, who know that strength is built in motion and healing happens in the wild.

This isn’t just about reaching summits. It’s about what happens between them. The resilience you find, the stories you gather, and the way nature reshapes you when you let it.

Where it all begin

Eternal Peak began on the mountain trails, long before it had a name. It was born from a love of pushing limits, of exploring what happens when the body, mind, and earth move together.

In those early days, it was about ultra adventure travel and performance apparel. Creating gear and experiences that could keep up with the wild. It was about adventure as expansion, endurance as freedom.

But life had another kind of summit in store.

The turning point

In January 2024, a traumatic event changed everything. It shattered my belief system into a thousand fragments and I lost all sense of who I was and what my place was in this world.

It paused the miles and quieted the noise. It stripped life back to breath, movement, and the simplest acts of strength... standing up, walking, feeling safe again in my own skin.

I rebuilt my self from the inside through daily rituals of meditation, spiritual awakening and an expanded sense of knowing what my purpose is and the timeline I'm expereicing. This was the training that noone saw.

Nine months later, I found myself back on a multi-day ultra, running 300 kilometers around a 2.4km park loop in Adelaide. Followed by a 50km with friends at Blackall100 and another 50km solo run along the Great Ocean Road to clock just over 400km in one month. More than I have ever moved in a month before. Not to prove I could, but to set a new baseline and realise what now lived inside me. That experience didn’t just rebuild my body it rewired my soul.

That’s when I realised: Eternal Peak isn’t about climbing mountains. It’s about becoming them.

Why Eternal Peak is about more than mountains now

Eternal Peak has evolved into a movement, a space for people who live fiercely, love deeply, and are learning to rise with purpose. 

Today, it brings together three intertwined paths:

Ultra Travel Adventures: outer exploration and endurance

Fearless Sister Retreats: shared strength and connection

The Moss & Mountain Method: inner healing and personal transformation

Together, they form one truth: adventure is both an outer and inner journey. The terrain changes, but the climb, the growth, remains the same.

What we believe

Strength is built in motion, but healing happens in stillness.

Community is the most powerful landscape we can belong to.

Every ascent, physical, emotional, or spiritual, leads us closer to who we truly are.

Eternal Peak is not about escaping life. It’s about meeting it in its wildest, truest form.

About Jo Rodway

Founder, ultrarunner, storyteller, and forever student of the wild, Jo Rodway built Eternal Peak as both a brand and a philosophy: one that bridges endurance and evolution.

She lives off-grid in coastal Queensland, with her husband Troy, surrounded by the elements that continue to teach her. Sun, soil, sea, and the open trail. Her life’s work is to help others find their own rhythm of adventure, healing, and an inner knowing.